GameOn, Inc. (hereafter “GameOn”) is a gaming company that operates online gaming services for PC users. It is showing its solid existence as a leader in Japan’s online gaming industry since its start in 2001, where the company has produced a number of games that were well received and have become bestsellers such as “RED STONE” and “MU Kiseki no Daichi” one after the other, and is still growing steadily to this date.
As for the online games it provides, GameOn uses a unique billing system called “Item Billing system” which is only possible with online games, where users are able to play their games at free of charge for basic play. By offering various items for sale with credit card purchases that users can utilize inside their games, GameOn is steadily increasing its revenues.
What then becomes essential for GameOn's online gaming business is internet promotions that are focused in gaining new members. transcosmos aids their promotion by utilizing search-linked promotional ads and banner ads.
In operating online games, GameOn focuses in hosting events and running campaigns within the games. These will be implemented by running search-linked ads in conjunction with banner ads.
transcosmos has developed these events and campaigns in a much more innovative way. Instead of simply focusing on having GameOn’s ads shown at the top of the list as search results, transcosmos went further to make more sensible fine tuning on the system’s response to keywords that bind the targeted users’ trends, varying the keywords and impressions. Additionally, transcosmos renewed the conventional keyword registration of partial matching, and replaced it with keyword registration based on complete matching, regardless of its astronomical quantity. This has helped eliminate clicks that do not result in new membership and therefore reduce the costs for advertising.
By repeatedly implementing PDCA internally at transcosmos with techniques as detailed as these, transcosmos helped GameOn actualize implementing their highly cost-effective promotion. Compare to the previous stats prior to transcosmos’s help, the number of new members acquisition with the use of search-linked advertising went up 240%. The real beneficial point of getting these new members based on search-linked advertising, however, is the fact that the new members have high-retention rate; thus, has contributed to increasing sales volume even more.
Prior to having transcosmos handle their needs, GameOn was operating their search-linked advertising from a different firm, and were struggling because the results were dismal.
Because of this bitter experience, GameOn has decided to discuss their Internet promotion with transcosmos, who had made a proposal previously, to come up with a new strategy.
By outsourcing the Internet promotion responsibilities to transcosmos, GameOn has successfully been able to actualize a highly cost-effective internet promotion as a result. In addition, new users acquired through search-linked advertising, have a higher expending rate, in which this internet promotion strategies has now become a very important revenue pipe for the Online Gaming Division of GameOn.
transcosmos will further dedicate in helping clients with their internet promotions by its Internet advertising service menu, which is based on its business know-how, and past records of success.